Too many B2B companies are making their websites look like SaaS startups—vague headlines, flashy animations, and a single call-to-action: Book a Demo. The problem? Most B2B businesses aren’t selling software, they’re selling expertise, problem-solving, and long-term relationships.
In this episode, I break down why the SaaS-style website approach is costing companies leads and what actually works instead. You’ll learn how to craft clear messaging, show real proof, and create a frictionless buyer experience that turns website visitors into actual sales opportunities. If your B2B website isn’t generating quality leads, this episode is a must-listen.
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